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The Real Cost of Dirty Data:
MarTecha recommends cleaning marketing contact records quarterly to avoid the exponential business cost of poor data hygiene.
As an add-on service to the 90-Day Sprint, MarTecha provides Quarterly Data Decay Audits which address contact data quality based on qualifiers pertinent to your business and demand generation campaigns, including but not limited to:
Invalid or Missing Fields
Results of the Quarterly Data Decay Audits will flow into the comprehensive Data Quality Dashboard provided in the original sprint. This way you can track how your data hygiene is trending and see clear insights and recommendations for cleaner contact capture moving forward.
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