How We Help
Through our ongoing collaboration, we help your marketing team execute demand generation campaigns that not only meet immediate goals but also lay the foundation for future growth and sustained performance.
A Typical Project Looks Like:
Phase 1
Tech Stack Audit
A deep-dive analysis and scoresheet of where you are now with your marketing automation.
Strategy
A comprehensive Demand-Gen roadmap of where we can optimize your processes and channels, and what KPIs we can achieve within a year.
Phase 2
Contact Data Hygiene & Governance
Current-state lists will be analyzed for data accuracy, consistency and completion. Recommendations will also be provided where the team can better optimize current data or legally acquire new leads, as necessary. Data governance strategy will be prepared for recommendations on quarterly process to keep contact data clean and compliant moving forward.
ICP & Audience Segmentation
Evaluation whether your current lists effectively target your ideal customer profiles (ICPs) and recommendations on how to best segment these lists, ensuring you're reaching the right audience with precision and impact.
Lead Conversion Dashboard
A visual tool for you to track, analyze, and display KPI metrics related to lead quality and conversion.
Campaign Standardization
Advice or implementation on how to standardize legacy campaigns and set up new campaigns with consistent naming conventions, proper tracking, automations & workflow setup, and reporting.
Phase 3
Campaign Execution
Launch full demand-generation campaigns, leveraging freshly segmented audience lists we help develop. These campaigns can include tactics such as email, thought leadership content, webinars or in-person events, and paid ads, all with A/B testing and optimization.
Our team handles the entire execution while providing your team with templates and processes for quick and efficient reuse across future campaigns.
Training & Enablement
One shared repository of all our processes, data governance strategy, and team training workshops. “Office Hours” available ad-hoc after training workshops as needed.