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Clean Up Your Data.
Sell To The Right People.
Most marketing teams haven't reached the full potential of their automation investment. We help you optimize your tech stack, align marketing efforts with sales outcomes, and showcase a clear correlation between marketing initiatives and revenue generation.
Demand Generation & Attribution Tracking
Lead & Account Scoring
Email Marketing & Nurture
Email Health Insights / Optimizations
Landing Pages
Forms & Lead Captures
Campaign Planning
Definition of MQL, SAL, SQL
Marketing Attribution Models
Persona Identification & Audience Segmentation
Marketing
Operations
Marketing Automation
Campaign Operations & Standardization
Clean Lists & Databases (see Data Decay)
Data Governance Strategy
Data Privacy & Compliance
Campaign Setup & Standardization
Automate Workflows
UTM Creation
Customer Reports & Dashboards
Behavioral Event Triggers & Reporting
Training Teams & Regular Data Maintenance
Training Marketing & Sales Teams To More Effectively Use Their Automation Tools
Create Repeatable Processes and Templates To Be Quickly Integrated
Quarterly Data Decay Audits
User Roles
Data Governance Recommendations
SERVICES
Gone are the days of measuring marketing performance on assumptions. Data is the most precious and important asset to determine how marketing campaigns are performing.
Fast growing companies know they need marketing automation tools in place to track campaign effectiveness and customer activity, but oftentimes the decision to procure a marketing automation software (Pardot, Hubspot, Marketo, etc.) happens quick, in a silo, and leaves marketers with bigger problems: how to properly use it, keep it organized, and ensure regular data hygiene.
MarTecha offers a 90-Day Sprint to help you get the most out of your marketing automation investment.
The Real Cost of Dirty Data:
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