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Marketing Automation Lexicon
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Use this one-of-a-kind quick reference guide to help understand, translate, and execute common functionalities across Marketo, Pardot and Hubspot.

12 of the most commonly used marketing automation functions - with terminology translated in in Hubspot, Marketo and Pardot.

We took the 12 most used functionality across Marketo, Pardot and Hubspot - and outlined the differences in navigation and naming. 

Easily learn how to support your client using your individual expertise on their platform. 

Most MOps professionals have deep expertise in one platform and broad working experience in all three. This guide helps you quickly troubleshoot the navigation to the function you're looking for in a software that you might be less familiar with, but understand the overall functional challenge you're solving.


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